making positive impact in the cocoa industry is always number 1

At Tony we’re always looking for ways to tell our story and involve choco fans in our mission. We’ve managed to do so for more than 15 years now, with some very successful concepts (tap on the shoulder), like our crazy choco bars and our Super Store. Cos, bottom line, that’s what it’s all about: making 100% slave free the norm in chocolate.

But if you want to change the norm in the industry, you sometimes try things that don’t have the right effect on your mission. And where sharing our chocolate and our story doesn’t go the way we want it to.

Unfortunately, we had to draw that conclusion for Tony’s Chocolate Bar. The love, effort, time and money we invested in our Bar, does not result in realizing our mission faster. Therefore, with an aching choco heart, we had to decide to close it down. To focus more on the stuff that has a bigger impact.

We take this as an opportunity to thank all our choco fans that came by. And of course our amazing Bar Stars who have done their utmost best to make the Bar as impactful as possible. We will do our utmost best too, to look for other opportunities for them within Tony’s. And if that’s is not possible, we will make every effort to handle this in a Tony’s worthy manner with them. Because like always, we are crazy about chocolate and serious about people.

The Chocolate Bar will be closed on the 1st of December 2022.

Of course, you are still welcome in our Super Store or Home Store or in our online chocoshop. We’ll provide the chocolate.

Let’s make 100% slave free chocolate the norm together!